The importance of a logo for your business. ... A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the companyand it creates a visual symbol that represents your business. Some logos havepowerful symbolic association connected to people's memory.

What is the Meaning of Life?

The question of the meaning of life is perhaps one that we would rather not ask, for fear of the answer or lack thereof.

Historically and still today, many people believe that humankind is the creation of a supernaturalentity called God, that God had an intelligent purpose in creating us, and that this intelligent purpose is the ‘meaning of life’. I do not propose to go through the various arguments for and against the existence of God. But even if God exists, and even if He had an intelligent purpose in creating us, no one really knows what this purpose might be, or that it is especially meaningful. The Second Law of Thermodynamics states that the entropy of a closed system such as the universe increases up to the point at which equilibrium is reached, and God’s purpose in creating us, and, indeed, all of nature, might have been no more lofty or uplifting than to catalyse this process in the same way that soil organisms catalyse the decomposition of organic matter.

If our God-given purpose is to act as super-efficient heat dissipators, then having no purpose at all is better than having this sort of purpose because it frees us to be the authors of our own purpose or purposes and so to lead truly dignified and meaningful lives. In fact, having no purpose at all is better than having any kind of pre-determined purpose, even more traditional ones such as to please or serve God or improve our karma. In short, even if God exists, and even if He had an intelligent purpose in creating us (and why should He have had?), we do not know what this purpose might be, and, whatever it might be, we would rather be able to do without it, or at least to ignore or discount it. For unless we can be free to become the authors of our own purpose or purposes, our lives may have, at worst, no purpose at all, and, at best, only some unfathomable and potentially trivial purpose that is not of our own choosing.

Some might object that not to have a pre-determined purpose is, really, not to have any purpose at all. But this is to believe that for something to have a purpose, it must have been created with a purpose in mind, and, moreover, must still be serving that original purpose. Some years ago, I visited the vineyards of Châteauneuf-du-Pape in the South of France. One evening, I picked up a beautiful rounded stone called a galet which I later took back to Oxford and put to good use as a book-end. In the vineyards of Châteauneuf-du-Pape, these stones serve to capture the heat of the sun and release it back into the cool of the night, helping the grapes to ripen. Of course, these stones were not created with this or any other purpose in mind. Even if they had been created for a purpose, it would almost certainly not have been to make great wine, serve as book-ends, or seem beautiful to passing human beings. That same evening over supper, I got my friends to blind taste a bottle of Bordeaux. To disguise the bottle, I slipped it into one of a pair of socks. Unlike the galet, the sock had been created with a clear purpose in mind, albeit one very different from (although not strictly incompatible with) the one that it had assumed on that joyful evening.https://bit.ly/2m5X1rf

Definition of social media

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

Websites and applications dedicated to forums,microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.

Here are some prominent examples of social media:

• Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
• Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.
• Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”
• Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.
• LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
• Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
• Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.

Brian Solis created the following social media chart, known as the conversation prism, to categorize social sites and services into various types of social media

What is Facebook?

Facebook is a social networking site that makes it easy for you to connect and sharewith your family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide.

what is business card?

A business card can also be coated with a UV glossy coat (offset-uv printing). The coat is applied just like another ink using an additional unit on a sheetfed press. That being said, UV coats can also be applied as a spot coating - meaning areas can be coated, and other areas can be left uncoated. This creates additional design potential. UV Coating is not to be confused with coated stock, which has a gloss or semi gloss finish that is applied before printing.

Business cards can also be printed with a digital copier, which uses toner fused onto the surface of the card, however many modern printing firms instead utilise high end "Digital Presses," now distinct from office copiers, which range from light production units such as the Bizhub 5500 from Konica Minolta, to state of the art units such as the latest HP Indigo Digital Presses.

While some of the older office copiers may have had problems running heavy business card stock, the newest digital presses can print on stock as heavy as 407 g/m2 (150# cover stock),^[1] and special substrates such as polypropylene. Available in both sheet-fed and web-fed models, many modern digital presses can emulate Pantone spot colors, print in up to seven colours in one pass, and some even contain embedded spectrophotometers and air-assisted feeding systems.

UV coats, and other coatings such as aqueous coatings are used to speed manufacturing of the cards. Cards that are not dry will "offset", i.e., the ink from the front of one card will mark up back of the next one. UV coatings are generally highly glossy but are more likely to fingerprint, while aqueous coatings are not noticeable but increase the life of the card. It is possible to use a dull aqueous coating on uncoated stock and get some very durable uncoated cards, and using UV coating or plastic lamination can also be applied to thicken thin stocked cards and make them more durable as well.

When cards are designed, they are given bleeds if color extends to the edge of the finished cut size. (A bleed is the extension of printed lines or colors beyond the line where the paper it is printed on will be cut.) This is to help ensure that the paper will cut without white edges due to very small differences in where the blade cuts the cards, and it is almost impossible to cut the cards properly without. Just being a hair off can result in white lines, and the blade itself will pull the paper while cutting. The image on the paper can also shift from page to page which is called a bounce, which is generally off by a hairline on an offset press, but can be quite large on lower end equipment such as a copier or a duplicator press. Bleeds are typically an extra 3.175 (​¹⁄₈) to 6.35 mm (​¹⁄₄ in) to all sides of the card.

What is a Logo?

The dictionary meaning of a logo is a symbol, sign, or emblem. Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organization. It is a tool to build an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization. A logo needs to be original and memorable for the greatest impact. Features of a Corporate Logo A corporate logo should create a memorable association with a particular brand character. It is the initial impression most people see of company, like the flag of a country, but its impact depends upon how it is used. Its creation needs to consider many factors, including the culture of the company it represents. Interesting and intelligent combination and use of shapes, colors, typefaces and other elements can create an image that is simple, yet rich with a concept synonymous to the organization. Select symbols that best describe the business and withstand time. For example, the HMV or ‘His Master’s Voice’ logo, depicting a dog sitting and intently listening to a phonograph, first used in 1910, is still in use and relevant today. If appropriate symbols and images are not found, abstract images can be used to relate to the organization's philosophy. Directed towards the masses, a logo should not have any cultural, racial, or other kind of bias, thus allowing it to appeal to the widest possible audience. Use of Ideogram or icons makes them suitable for use in multi-cultural, multi-national, and cross-language marketing. However, a logo can be either typeface or icon based, or a combination of both, like that of Red Cross, Nike, Coca Cola, and Sony etc. Colours express meaning, have emotions associated with them, and designers implement them appropriately to suit the nature of the organization. A logo is associated with the value of the brand, becoming a symbol of assurance and reliability. A logo is a core identifier of an organization, used on business cards, letterhead, and advertising material. More than a mere visual mark, it is the face of the organization, and so it must be original and memorable for the greatest impact.

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